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There Has to be More

If you have ever thought any of the thoughts below, you’re in the right place.

  • I know I’m capable of more.
  • I’ve achieved most of my goals, why do I feel so unfulfilled?
  • What is my purpose in life?
  • How can I be more passionate about what I’m doing?
  • Why do I set the same goals over and over only to fall short?
  • I feel like I have so much untapped potential?
  • Is this all there is?
  • There has to be more.

You Were Put on this Planet for a Purpose

My name is Dave McGhee, and I am the founder of Coaching Purpose.  I have personally coached more than 200 achievers and high performers along their path to achievement, fulfillment, and purpose.

As the Vice President of Coaching for Buffini & Company, the largest most successful Business Coaching company in the world, I currently lead a team of more than 50-coaches who are doing the same for thousands of our Members.


I created Coaching Purpose because in more than a decade of coaching people from all walks of life I know this:

You were put on this planet for a purpose!

Everyone, including you, has a unique purpose.  That purpose is influenced by your individual values, characteristics, abilities, and experience.

When your thoughts, goals, and actions are aligned with your values, characteristics and abilities achievement becomes fun and easy.  When those same thoughts, goals, and actions are aligned with your purpose, you live a fulfilling life.  You become a High Performer.

Why Are So Many People Unfulfilled

Have you struggled to achieve your goals in the past?  Have you ever achieved some goals only to ask, “Is that all there is.?”

Have you had a good measure of success, but had an empty feeling about your life.  Have you ever felt unfulfilled?

Why is that?

It’s because there is a difference between achievement and high performance.  There is a difference between success and fulfillment.

Maslow’s Hierarchy of Needs

In 1943, psychologist Abraham Maslow wrote an article for Psychology Review entitled A Theory of Human Motivation.[1] In that paper, he proposed that there is a hierarchy of human needs.

Those human needs are:

  • Physiological needs
  • Safety needs
  • Social needs
  • Esteem needs
  • Self-Actualization

The most basic needs were physiological needs.  These included food and shelter.  Safety needs include health, wellbeing, security, and the essential financial ability to provide.  Social needs are love and belonging needs; they include family, friendship, and intimacy.  Esteem needs include recognition, status, and importance; they are about achievement and success.  And, Self-Actualization is about reaching one’s full potential — fulfillment.


The needs are typically met in sequential order.  You are not likely to care about recognition and status if you don’t have enough food and water.  But, as you reach your most basic needs, you will typically have a desire to move up the hierarchy to the next level of needs.

That is why you see so many people who seemingly have it all, but seem miserable.  There is a longing for the next level need – fulfillment.

Moving Up the Ladder

Coaching Purpose focuses on helping people move up the ladder.  We assist people to reach their full potential.  The resources found on this website will guide you to a discovery of your values and your purpose.

You’ll learn about systems, frameworks, and processes you can use to achieve success in any area of your life, to move beyond success to purpose and fulfillment.

Let’s Get Started

Below you find a few resources to get you started on your journey.

Articles – The quickest way to get started is to read our articles on success, achievement, leadership, and fulfillment.  You can browse through all of our pieces and find the ones that resonate with you.  Most posts will include some practical action step that you can use right away.  If you want to ensure you get our latest article when it is released, subscribe to High-Performance Weekly, below.

Resources – Looking for tools and other resources to use on your journey to success, achievement, and fulfillment?  Check out our Resources Page.  You’ll get access to books, tools, and other programs that have helped hundreds of people along their journey.

Tell Us What You Need –  We want to ensure that the information and resources on this site are valuable and relevant to you and your needs.  So, we’d love to hear from you about what you’d like to see on this site.  Take a few minutes to take our survey.  It will help us to develop useful content, and it will likely help you to clarify your goals and challenges.

Connect – I’d love to connect and interact with you.  The best way to do that is to follow me on Twitter.  Each day I post thought-provoking thoughts, quotes, and questions designed to motivate and inspire and to get you thinking.  You can also email directly at

Subscribe – Every Tuesday I send High-Performance Weekly, a newsletter of sorts with our latest article and links to other articles and resources to help people move along their path to achieve, fulfillment and purpose.  If you’d like to get that sent to you each week, you can subscribe below.